Our story

Hello! I’m Irina Viskanta, the illustrator and frog enthusiast behind Paperfrog. Since 2020, I have been deeply inspired by drawing frogs, and this has gradually become a core part of my creative work.

It all began with a simple doodle. There was no plan to start a business or build a brand around frogs, but something about them immediately caught my attention. They felt full of personality and quiet charm, and I naturally kept returning to them. I shared my early sketches online, and the positive response encouraged me to keep going, develop my style and explore new ideas.

Here are some of the very first frogs I ever drew:

 

Then, in 2021, everything changed. I created a frog meme just for fun, not expecting much from it. But it took off, going viral and becoming hugely popular within frog-loving communities. I suddenly had people asking where they could buy my designs, so I started selling them under my illustrator’s name. 

(Frog meme: On a frog scale, who are you?)

Once my focus shifted solely to frogs, the idea of creating a brand entirely devoted to them began to take shape. That’s how Paperfrog was born.

Paperfrog emerged not just for people who love colourful stationery but also for those who can't resist the charm of frogs. From stickers and greeting cards to bookmarks and, more recently, colouring books, everything I create is made with the same joy and enthusiasm that started it all. There’s nothing more rewarding than knowing my art brings a smile to someone’s face.

 

Paperfrog isn’t just a brand; it’s a celebration of creativity, playfulness, and, of course, frogs! Thank you for being part of this journey with me.